If there ever was a time for businesspeople to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by decree. Today businesses are run largely ...

but instead of paint and marble, they use digital technology. But whatever the final form, people remain as vulnerable now as ever to the persuasive power of art.

Spotlight on an original World War II propaganda leaflet which the Americans dropped on Japan. Students view the History Detective episode World War II Leaflets, which is about propaganda leaflets ...

So how do we ensure that the evidence we base our strategy on is also persuasive enough to impact belief? Evidence-based communications rely on understanding the audience's perception and key ...

Persuasion is indeed an art form, and highly persuasive people have mastered the subtle nuances of influencing others. Here's ...

An element of persuasion is key to most speeches, ensuring that an audience are on the speaker's side. But how's this done? The only communication that works is real authenticity. Alastair ...

Tuesday marks the first live debate between the presidential candidates who will go head-to-head in November, former ...

It is one of the best books to read to understand human psychology and the role it plays in common emotions like motivation, ...

The ancient Greeks' three-part persuasion formula is still the best standard for judging the effectiveness of any speaker.

Completely uninterested in connecting with viewers, this hero-worship biopic beats them over the head with propaganda ...