- The top 10 toy brands in 2023 are LEGO, Barbie, Hot Wheels, Nerf, LEGO Technic, Play-Doh, Fisher-Price, Mattel, Hasbro, and Magic: The Gathering. These brands offer a wide range of toys that cater to different interests and age groups.www.toybrands.org/top-10-toy-brands/
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